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This is a young creative Italian brand. The main philosophy of the brand, according to its founder Gabriele Ricci, is that with the help of clothes we can express ourselves, show society our originality, our interests, tastes and individuality. Coming from a family of writers, Gabriele spent his entire life among creative people, attended various exhibitions, traveled a lot and was interested in fashion.

That is why one day he came up with the idea of creating his own clothing brand. The brand uses retro photographs, artwork, famous phrases and texts, which are applied with high-quality paint on T-shirts and sweatshirts. Today, the brand’s collections are clothes for free time.
The Portlab