Danny Persson was born in Stockholm (Sweden) but calls himself a citizen of the world. He participated in the development of many capsule collections for other brands before deciding to create Snöhub together with like-minded individuals from the fashion industry.
Now, under Danny’s leadership, his team is expanding Snöhub - which means "Snow Hub" when translated into Swedish. After the jacket collection, a knitwear line was introduced, which will continue to grow with each season. Everything you need for winter can be found at Snöhub.