John Hatter & Co. is an exclusive Swedish fashion brand founded in 2018, creating luxury caps carrying bold, iconic and disruptive statements.

Inspired by the classic trucker cap, John Hatter takes some of the world’s most famous quotes and phrases, prints them on a miniature aluminium embossed licence plate and puts it all together to form a premium cap brand which is impossible to ignore – whether you love or hate it.

The brand was created by former investment banker and Racecar driver John Carlstrom. After months on sampling, going through dozens of factories, carefully considering the quality of all the materials that go into making a premium cap, John’s focussed approach and obsession, helped to create the perfect model and fit so that John Hatter & Co. caps would have the ultimate classic appeal.
John Hatter & Co