In Emmeti di Franco’s roots begin during the 1970s in Vinci, Florence.
Specializing in the production of “Made in Italy” outerwear the “EMMETI” concept is “Elegant Casual” featuring a balanced combination of both characteristics.
The brand name was born from the combination of the initials of Massimo's M (Emme = EMME) and Tina's T (Ti = TI), two of his beloved son Massimo Di Franco and his beloved daughter Tina Di Franco, who would later inherit the family business.